Employee Morale

Keeping Workers Happy

By: Orlando Blake

         Today’s competitive conditions require increased emphasis on lowering production and distribution costs, bettering the quality of products; and improving sales efforts and sales service. In my opinion, the extent to which any business may be successful in accomplishing these aims is largely dependent on the degree of willing cooperation between employees and management.

    The signs are becoming increasingly clear that competition is and will continue to be more intense than at any time since the start of World War II. These increasingly competitive attitudes are now showing up in the acts and statements of intentions of businessmen.

    To succeed in todays and tomorrows competitive struggle, all of the tools in the kit of competition will be used. Some will use these tools with outstanding success. In each instance, the responsibility for good results, or lack of them, will be that of people —the managers and other employees of the competing firms.

    Of two businesses that are equal in nearly all respects, the one that will be the more successful will be the one with the higher employee and organization morale. This is so because, in business:

    •High morale generates thinking and planning.

    •High morale stimulates initiative and aggressiveness.

    •High morale thrives only in an atmosphere of efficiency.

    •High morale creates the urge and the means for success.

    •High morale pays off in earnings and job satisfaction to employees, and in      profits, dividends, and investment growth...

...Continued in the pages of Twin Plant News, Subscribe Today!