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The pet products industry in the
metropolitan area of Monterrey, N.L. is dominated by products
imported from the United States.
The market for pet accessories in
northeastern Mexico is young and growing along with the culture
of owning pets. Pet accessories include a myriad of pet-related
products including dog collars, leashes, water bowls, cages,
fish tanks, toys, clothing, pet beds, grooming products and
other products used for the care and entertainment of household
pets.
Within the market for pet accessories in
northeast Mexico, there are opportunities for small and medium
U.S. companies to enter in the niche area of premium products as
well as with new accessories in a range of price levels. Keys to
tapping the market in Monterrey include entering with an
aggressive sales-marketing plan and obtaining a Mexican business
partner.
Market overview
The culture of owning pets is growing
throughout Mexico. In 2005 there were 285 million households in
the country. Of these households, an estimated 80 percent had at
least one pet, and as a whole, there were an estimated 25.9
million pets in the country. The market for pet products as a
whole has been growing significantly in the past decade. The
United States Agricultural Trade Office in Mexico reported in
its 2003 pet food study that the market for imported pet food is
growing and presents an excellent opportunity for U.S.
exporters.
The market in the northeast region of
Mexico is still young, yet is already very organized, boasting
several sector associations. Although the figures may suggest
otherwise, regional businesses suggest that...
...Continued
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