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Toyota's
Vision
2010
Plan
By:
Staff Report
Toyota
Motor Corporation has established the basic concept for 2010
Global Vision -- a company-wide management outlook that sets the
direction for long-term management. Toyota
President Fujio Cho announced the details of this vision
within the company recently, calling on all to “take on the
challenges of innovation with complete passion and dedication”
2010
Global Vision evolved from the course outlined in 2005 Vision,
which Toyota set in 1996. Since then, Toyota has positioned the
early part of the 21st century as its Second Founding Period and
has been engaged in efforts to realize harmonious growth. But
current conditions have convinced Toyota that it is now time to:
create new dreams for future growth; determine the direction in
which to proceed; and carry out concrete reforms. These conditions
include global political, economic and social trends, as well
trends toward next-generation technologies, such as environmental
and information technologies, and various changes in the
management environment.
Centered on the basic
theme Innovation into the Future, the core objective of 2010
Global Vision is to set a course for a more prosperous society
based on making things and technological innovation. It proposes
the corporate image for which all of Toyota should strive and the
paradigm change Toyota should undergo with consideration toward
what society is expected to
...Continued
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