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      They are two cities linked together by centuries of trade. El Paso, Texas and Ciudad Juárez, Chih. combine to form the largest bi-national community in the world. When you add the adjacent Southern New Mexico to the mix, the result is a manufacturing hotspot with Juárez providing the manufacturing, El Paso the logistic support and New Mexico the high technology research.

      The region forms the linchpin of a major trade corridor: On the U.S. side of the border, two interstate highways (I-25 and I-10) efficiently route cargo throughout the United States and Canada. On the Mexican side, the Pan American Highway connects Juárez to many of Mexico’s most important cities.

      Three major railroads (Union-Pacific, Burlington Northern-Santa Fe and Ferromex) provide rail access. International airports in El Paso and Juárez are complemented by an airport in nearby Santa Teresa, N.M.

      The El Paso International Airport features the border’s largest and newest passenger terminal and its air cargo facilities recently received a $60 million upgrade that includes two 144,000 square foot air cargo buildings, more than 34 acres of aircraft parking and 6.4 miles of roadways.

 

Juárez

      The manufacturing industry continues to be the main driver of the Juárez economy. The city of course is one of the original locations for the maquila industry and the success of the industry here acts as a magnet for migration from Mexico’s interior. The city’s border location makes it ideal for maquilas looking for close proximity to the United States, but it also makes it an ideal jumping off point for thousands of Mexicans a year trying to live or work in the United States.

      In a 2003 document, the Juárez Strategic Plan Association noted that there are limitations for Juárez to the maquila industry model.

      “Despite its central role, the maquiladora model has several limitations, among which is its scarce integration with local producers,” the association noted in a report called “Who Is Juárez?”

      “Currently, only 2 percent of the industry´s raw materials are sourced in Mexico. One important reason that explains this situation is the limited capability of Mexican suppliers in general to meet the maquiladora industry´s input specifications of quality, cost, service and on-time delivery.”

      The report, however, notes that there are several positive elements to the maquila experience.

      “The Juárez maquiladora sector has been increasingly characterized by its technical know-how and sophisticated production processes. This development applies to the industry as a whole but more so to the automotive subsector. It is worth noting also that in Juárez research and development centers of the world´s most important companies are now found which engage in ongoing technological innovation. The best example is the Delphi Mexico Technical Center.

      “Another development in the Juárez maquiladora industry is the growing base of skilled labor which is another contributing factor in the creation of new processes and innovations in the industry.

      “Among the most important impacts of the maquiladora industry is the creation of a valuable human capital base in the city. This is the result of collaborative efforts with training facilities and also reflects the valuable accumulated experience of the many executives, technicians and professionals who work in the maquiladora industry itself or for entities that have a link with maquiladoras.”

 

Steel project

      Among the companies taking advantage of Juárez’s amenities is Steel Technologies Inc., which recently announced that its new, $8.5 million facility in Juárez has begun initial operations with slitting and storage capabilities. Plans also were announced to expand capacity and service capabilities with the addition of rail service and a new multi-blanking line.

      “We are extremely pleased with the start-up and the strong customer reception of our new, world-class steel processing center that has begun serving customers in the fast-growing manufacturing base in the Juárez area,” said Carlos von Rossum, G., general director for Steel Technologies de Mexico.

      The Juárez facility expands the company’s Mexican platform to six facilities. Steel Technologies now operates processing facilities in Monterrey, Matamoros and Juárez, and distribution centers in Querétaro, Puebla and Saltillo.

      Steel Technologies entered the Mexico market in 1994 and has continued to grow through Greenfield expansion. “We intend to continue to build strategically upon our North American platform of operations to best serve our customers and view the Mexico expansion as a key part of this strategy,” said Brad Ray, CEO of Steel Technologies.

      Steel Technologies Inc., a wholly owned subsidiary of Mitsui & Co., Inc. processes flat-rolled steel to specific thickness, width, temper, finish and shape requirements for automotive, appliance, lawn and garden, office furniture, agriculture, railcar, construction, hardware, and consumer goods. Steel Technologies has 25 facilities, including its joint-venture operations, located throughout the United States, Canada and Mexico.

 

El Paso

      Many Fortune 500 Companies, including Eureka, Leviton, Hoover, Boeing, and Delphi, have discovered the resources the El Paso area has to offer. A highly productive labor force, strategic location, intelligent infrastructure, and unique quality of life all combine to make El Paso an attractive site for expansion or relocation.

      El Paso is the fifth largest city in Texas. The El Paso metro area holds more than 2.2 million people, making it the world’s largest population center on an international border.

      Encompassing more than 3,000 acres in 21 non-contiguous sites, El Paso’s Foreign Trade Zone #68 is the fifth largest in volume in the country and the largest on the U.S. Mexico border. Moreover, El Paso’s central location yields a strategic proximity to markets across North America, with an interstate highway system providing east/west and north/south access, rail facilities serving every North American market, and the newly renovated and expanded El Paso International Airport.

      The Empowerment Zone program carries special tax incentives and bond provisions, which encourage private investment, while providing additional funding for workforce development. El Paso is the only city in Texas and one of only two cities west of the Mississippi River to receive a Round II Federal Urban Empowerment Zone designation. Similarly, Texas State Enterprise Zones allow for refunds on various sales and use taxes paid by businesses. In addition to these programs, the city of El Paso offers an array of comprehensive business incentives, including tax abatement, sales and use tax exemptions, and Industrial Revenue Bonds.

      According to the U.S. Federal Reserve Bank, El Paso has followed national trends in job growth with a steady shift of employment out of manufacturing and into services. It has been a sometimes painful transition for the city, with the number of manufacturing jobs cut nearly in half, from 41,100 to 22,100, between 1990 and 2006. Losses were concentrated in traditional economic mainstays such as textiles, apparel and leather goods.

      Meanwhile, services have grown to make up 82.9 percent of private jobs in El Paso, up from 69.7 percent in 1990. Indeed, service-sector employment has risen fast enough to keep the city’s private-sector job growth close to national trends since 1990, at annual rates of 1.3 percent versus 1.5 percent for the United States.

      El Paso has the transportation infrastructure that allows coast-to-coast access to markets. Further, the telecommunications network in El Paso offers state-of-the-art voice and data transmission facilities to almost one-quarter of a million residential and business customers in the area, ensuring that companies located in El Paso can reach clients and colleagues worldwide.

 

Five Star’s plan

      One major development company is trying to capitalize on these advantages.  Five Star Development Group, Inc. recently announced plans for the country’s largest LEED certified $150 million mixed-use campus that will be located on 109 acres in El Paso, adjacent to the Zaragoza Port of Entry between the U.S. and Mexico border.

      Located on one of the last large undeveloped land parcels along the U.S. and Mexico border, the mixed-use campus broke ground in the fourth quarter 2007 and will offer approximately 2.1 million square feet of retail, commercial and high-efficiency distribution facilities that will open in multiple phases. The first phase will be an approximately 500,000 square foot, High-Efficiency (H.E.) cross-dock distribution facility with occupancy scheduled for second quarter 2008. Completion for all phases of the campus will be approximately two years. The development is registered for LEED certification, which upon certification will be the first in the country.

      “We look forward to debuting the country’s largest LEED certified mixed-use campus near this highly-trafficked commercial port that will foster international business opportunities and serve as an alternative for many U.S. companies that are currently doing business overseas,” said Jerry Ayoub, president of Five Star Development. “Due to shipping log jams and long lead times, many companies are looking to move business to Mexico in order to be closer to their manufacturing facilities. These businesses will gravitate to this campus in order to take advantage of its close proximity.”

      Five Star Development plans to debut its new High-Efficiency (H.E.) Distribution Facility series with this project that aims to exceed Class-A standards with innovative eco-friendly building and operating practices that are both socially and environmentally responsible. Under its H.E. classification, Five Star Development will incorporate many green aspects into its facilities that are uncommon in the industry, some of which include:

      •Centrally-controlled satellite interface irrigation monitoring and management systems that incorporates flow management software and overflow alarm systems thereby maximizing water conservation.

      •Five Star Signature White Envelope consisting of white painted interior warehouse walls and a factory primed white roof deck, thereby maximizing light reflective value and minimizing daytime energy consumption.

      •Five Star Signature Tight Envelope consisting of caulking both the exterior and interior joints throughout, as well as creating a brush seal at all dock positions, dock doors and levelers, weather stripping on all exterior main doors and sealant at all wall, roof and floor penetrations. Tight Envelope ensures maximum efficiency in cooling and heating to reduce overall electrical consumption.

      •Optional H.E. fluorescent T-5 lighting with motion sensor activation system to reduce overall electrical consumption.

      •Optional electric generating roof solar components and electric generating windmills.

      •Thirty-two feet minimum clear heights offering 33 percent more cubic space over a standard 24' clear building.

      “The purpose of our new H.E. series of distribution facilities is to change the way we develop these large-scale centers that is both environmentally responsible and cost-effective for our tenants,” said Ayoub. “Our end goal is to have our tenants’ operational costs lower than any other facility in the country while at the same time being able to offer features that exceed Class-A standards. In recent months, we’ve seen a significant increase in demand and interest, especially from Fortune 500 companies, for our facilities with green features.”

      Founded in 1978 by Texas real estate developer Jerry Ayoub, Five Star Development Group, Inc. owns and develops projects in multiple real estate asset classes including hospitality, industrial, residential and retail. The company has developed projects in Texas, California, Arizona and Mexico that total approximately 20 million square feet.

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