Since its inception in the 1980’s, Pride Electronics, Inc. has made a name for itself within the electronics and aviation industry. Now it is trying to capitalize on that name in the maquila market.

      Pride Electronics has become a well recognized franchised and authorized electronic component’s distributor that does not take no for an answer. The company makes it a point to focus on and develop a flexible approach towards dealing with each of its customers’ needs. This approach has earned it recognition and longevity within the electronics community.

      Now this customer-conscious company is attacking other demands and regions within the OEM market place.  Said President Neal Stevens, “For a while now we have noticed quite a demand for industrial supplies, fasteners, electronic hardware and MRO products. After examining the market, we discovered that there is always plenty of room for a reliable, customer-oriented distributor. We decided to capitalize on our excellent reputation for quality, service and competitive pricing.”

      Stevens believes Pride can double sales in each of the next three years because it is small enough to provide customers thorough customer care.

      “If we need to get someone down to the warehouse on a Sunday night to make sure the products the customer needs for Monday production are there, we’ll do it,” he says. “Not many of the big guys can do that.”

      Pride, a small franchised electronics distributor, also felt it is best positioned to handle the medium sized OEM market. Because of consolidation by larger competitors, there is an enormous void that Pride feels comfortable filling. Its ability to be flexible and respond quickly to customers’ needs make it stand out.

      Pride offers the following products and services:

      •Aircraft parts.

      •Component tracking system.

      •Electronic product lines.

      •Excess inventory consignment program.

      •Franchised lines.

      •In-house quality assurance.

      •In-plant stores and tool cribs.

      •Industrial supplies.

      •Kitting.

      •Labels.

      •Military specialization.

      •Obsolete and allocated parts.

      •Tape and reeling.

      •Volume purchase / discount agreements.

      Pride recently signed representative agreements with The Robbins Group of Austin, Texas and The Exis Group of Cd. Juárez, Chih., Mexico. These agreements, plus its sales office and warehouse in Pharr, Texas, give Pride excellent coverage and engineering support throughout much of Mexico. Pride will now show a strong presence in Matamoros, Reynosa, Rio Bravo, Laredo, Cd. Juárez, Monterrey and Tijuana.

      The revitalized fledgling company known as the new Pride now addresses not only electronic and hardware needs, but also its customers’ industrial needs. There isn’t a maquiladora in Mexico that it cannot service.  Considering that one company’s industrial or MRO demands tend to differ from the next, Pride is prepared by offering products that meet a wide range of requirements, such as basic maintenance, repair, operating and production. In order to give customers a comprehensive overview of the types of products that can be supplied, Pride has set up an online catalog at www.theonlinecatalog.com/prideelectronics 

      Pride’s state-of-the-art component tracking system tracks vendor and OEM inventories world-wide. You can be assured that if the product is available, Pride can and will deliver it at the right price.

      Pride’s management team has a vast knowledge of MRO (industrial supplies). It has set up in-plant cages and tool cribs. It also runs vendor managed programs for numerous customers along the Mexican border.

      No product is complete without a production, bar code or warning label. Pride has teamed with Whitlam label to offer quality, expertise and a line of product to fill every need. Pride has also partnered up with SUES label to offer small production runs, quick turn- around to keep lines running as well as extremely competitive pricing.

      Pride assigns a qualified kitting manager to each order. This manager oversees the ordering of each component, schedules delivery, oversees quality control, supervises inspection and keeps you informed of any conditions that may affect your order.

      Pride will continue to negotiate with manufacturers to enhance their line of products. Pride is currently in negotiation with a tool distribution service to bring a broad line of tools and accessories. Pride recently purchased a minority share in a label manufacturer, knowing that the product is not complete without that production, warning or shipping label.

      Pride’s philosophy has always been to allow its customers to benefit from its buying power. Potential customers are encouraged to contact their local Pride representative at info@pridelectronics.com or use the online request form for a price quote.

      Pride is using its new stocking facility to support the everyday electronics, industrial supplies and MRO needs of its buyers, as well as customer specific product for companies that choose to take advantage of Pride’s inventory management programs. This building is located in Pharr, Texas.  Pride has more than 12 years of maquiladora and supply chain experience and recently revamped its operating software to better serve their clients.

      Pride has a rooted interest in the success of the surrounding local business community. The company has taken steps to make itself an active part of the community. It has supported local golfing events, company BBQ’s charity events and more.