Reaching Decision Makers

OUR MARKET
Since 1985, we have been the premier manufacturing magazine dedicated to serving the maquila industry in Mexico. Our target market is the automotive, consumer electronic, appliance and contract/shelter manufacturing sectors in Mexico. The industry as a whole is projected to purchase over $50 billion in raw materials in 2001.

Our strongest presence is within the northern region of Mexico which is home to approximately 75% of the maquila industry and contract manufacturers.

• Baja California
• Coahuila
• Sonora
• Tamualipas
• Chihuahua
• Nuevo León

Other important coverage areas include:

• San Luis Potosí
• Durango
• Querétaro
• Aguascalientes
• Zacatecas
• Puebla
• Jalisco
• Guanajuato

OUR READERS
90% are top management with engineering backgrounds.

55% are involved in manufacturing, line processes and quality control engineering.

30% are working with new product design.

5% are liaison engineers with the parent corporation.

10% are primarily suppliers to the maquilas, industrial park developers, government officials in the U.S. and Mexico and universities in both countries.

HISTORY
Twin Plant News was established in 1985 by Don Nibbe, a maquila manager who felt the industry needed a trade publication to provide answers to common problems. In the years since, the magazine has grown to become the most-respected voice of the maquila industry, providing insiders and newcomers alike with information they need to succeed in Mexico. In the years since our debut, other publications have sprung up to cover the same topic, but none has a track record that compares or garners as much respect in the industry.

EDITORIAL FOCUS
Editorial content is provided by an award-winning staff, as well as contributions from the most respected men and women in the maquila industry.

Although each issue has a monthly special feature, the editorial content is broad enough to capture a wide range of readers interested in different industries. That means you do not have to wait for a specific month to target your advertising. In addition to targeted coverage of the automotive, electronic, metals and plastic industries, each issue contains information about U.S. and Mexican tax law, dealing with the U.S. Customs Service, news updates from Mexico and the latest new products available to manufacturers.

We also include monthly updates on the number of maquilas and their activity, track maquila purchasing and keep readers informed of the latest developments in the maquila industry.

At least once a quarter we select a region in Mexico that we think readers need to know more about. These special features include in-depth information about the companies that are already in the area and what they do. They also include important information about the area for companies that are considering relocating in that region. Information such as the availability of industrial parks, number of trade schools, availability and quality of labor, utility costs and other demographics is included.
 

Ph. (915) 532-1567
email: sales@twinplantnews.com